Google Image Search

June 12, 2009

What is a Google Image Search?  You use it to look for images instead of using the regular search tool that looks for websites.
How is it different?  The Google image bot doesn’t search the web as often as the regular google bot, so while the regular bot probably visits your website at least once a week, the [...]

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What is Bing?

June 8, 2009

Bing is a new search engine by Microsoft, replacing Live Search.  It went fully online on June 5th and quickly jumped to the number two search engine, surpassing Yahoo, but in many searchers’ opinions, falling far behind Google.  It has received a lot of “buzz” these last few days as people try its search capabilities.  [...]

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Types of Web Searches

June 4, 2009

What is the goal of your website?  In a study called A Taxonomy of Web Search, Andrei Broder concludes there are three main types of searches:

Navigational: (24.5% of searches) Someone is looking for a specific website, but types a keyword or brand name into the search box instead of typing the URL directly into the [...]

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MSN Live Search Optimization

May 29, 2009

MSN Live Searchis the fourth most commonly used search engine behind Google, the Chinese search engine Baidu, and Yahoo.  Like Yahoo, MSN Live does not have as strict of standards as Google and it is easier to rank higher in MSN before Google.   Here are some key points when optimizing your website for MSN Live:

MSN [...]

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Optimization for Yahoo

May 27, 2009

Since Google has the most search traffic, most SEO articles focus on Google.  However, Yahoo gets about 20% of searches.  A friend recently asked me why he ranked number one on a Google search, but was much lower on Yahoo.  Here are some ways that Yahoo rankings differ from Google:

It is easier to show up faster [...]

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Internet vs Newspaper

May 21, 2009

This graph from the National Association of Realtors clearly shows the importance of having an Internet presence to promote both yourself and your listings.  In 1997, 8% of home buyers found their home in the newspaper and 2% on the Internet, but in 2008, only 2% of buyers found their home in the newspaper and 37% [...]

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The Importance of Links

May 19, 2009

Take a look at the charts in the article, A Brief Letter to Start-up CEO’s, CPO’s and Founders.  I like how it shows that no matter what you do to your on-page content, the easy part, search engines put a huge emphasis (roughly 75% of total ranking by their estimates) on links from other sites, the [...]

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Local SEO

May 15, 2009

Real estate is all about location, location, location.  At least that’s how the saying goes.  Your location is very important to your internet marketing strategy.  You may get a lot of traffic to your website, but if they are not people looking to buy or sell in your neighborhood, it doesn’t do you much good.  [...]

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Optimizing Images

May 12, 2009

In his article, Don’t Forget to Optimize for Images, Eric Bryant talks about how he discovered that his website was receiving a lot of traffic from a Google image search, a source that surprised him.    Many Realtors have blogs and if you’re like me you write about your listings, open houses, recent closings, etc.  Often [...]

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Making your Offline Presence Work Online

May 8, 2009

As a Realtor you probably already have a fantastic offline presence.  Real estate seems to come up in conversations very often, so you have many chances to talk about your business.  You may also do offline advertising like newspaper ads and direct mail.  Why don’t you use some of your offline efforts to increase your [...]

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