This YouTube video answers the question, “How does someone begin to SEO their site on a small budget in an overwhelmed industry such as real estate?” This video made by Google Webmasters explains two necessary points:
- Start small with a very specific niche. It could be a neighborhood, market segment, or whatever you prefer.
- Distinguish yourself from your competition by being creative. If you offer the same information as everyone else, why should potential clients come to you instead of anyone else?