Here are the top twelve SEO mistakes Realtors make on their websites, leaving them less than optimal.
- Allowing URLs to be automatically created instead of creating your own. Keep your title catchy and your URL keyword rich.
- Allowing pages to be indexed that don’t need to be. Index useful pages, but not contact pages, enlarged photo pages, printer-friendly pages, etc.
- Having multiple URLs for the same website. The duplicate content doesn’t help.
- Forgeting your keyword focus in your blog posts. It is easy to get off-topic, but make sure your topic is related to your target keywords and those keywords are still present.
- Lack of an RSS feed or social media. Allow people to subscribe to your blog and share it with their friends.
- Not owning your domain name. It gives you more control.
- Using suboptimal keywords as your anchor text for internal links.
- Targeting the wrong keywords. It sounds great to you, but do other people search for those terms?
- Having a Flash website without html alternatives. It looks pretty, but search engines can’t “see” Flash.
- Using Javascript links without html links or a sitemap. Search engines can’t crawl through Javascript either.
- Not maintaining your website. Search engines and people want fresh content.
- Lack of heading tags. Search engines look for these, so don’t use images instead. Even if they’re not pretty you can use CSS to change the appearance.
